Nearly 170 companies sign up for Outward’s Aperture platform

This press release is submitted and posted here in its original, unedited form by Furniture Today.

SAN JOSE, CA. – Outward, Inc., an independent Williams-Sonoma, Inc. company and pioneer in visual technology solutions for the home furnishings industry, has already attracted 170 retailers and manufacturers to its Aperture platform.

“The Aperture platform has gained traction in every region of the country since its launch last fall,” said Gaurav Sethi, co-founder of Outward, Inc. “The fact that the queue is already important shows just how resonant Aperture is and how truly unique this platform is.For the first time, retailers and manufacturers are finding they can take control of their own imagery in a way that never was not possible before.

The Aperture platform is the world’s first and only real-time automated photography system, which uses modern artificial intelligence (AI) and computer vision to enable an autonomous, self-contained system that replaces traditional methods of photography of products. Equipped with a state-of-the-art robotic camera system, sensors, LED lighting, and a computer workstation, Aperture includes Outward’s Capture Rig and Content Manager web application. With a 400 square foot footprint, the complete unit uses auto-masking, with intuitive AI-powered shadow and lighting tools to help create the perfect shot, every time, without the hassle of shoots. traditional photography and tedious post-production. workflow, and without any compromise on creative flexibility.

“It’s your own automated 21st century photo studio. No more coordinating schedules or expensive studio time,” Sethi said. “No other photography platform on the market combines software and hardware like this- ci to create an on-demand solution.”

Two of the West Coast retailers already using the technology are Hoot Judkins Furniture, the Bay Area’s largest wood furniture store, and Giorgi Bros., a full-service furniture showroom in the Bay Area. the bay, with more uploading each passing week. The technology has also attracted furniture makers like Whalen Furniture, which produces high-quality furniture for homes and offices in San Diego, California, as well as Sagebrook Home in Commerce, California, which specializes in decorative accessories. , wall decoration, furniture, lighting and home textiles.

“The Aperture platform is ideal for furniture makers and retailers looking to showcase their products in a variety of environments,” Sethi said. “We have received excellent feedback from our current customers, which helps us develop additional models to encompass all sorts of desirable environments.”

Users can immediately upload professional-looking photos to any channel, from e-commerce websites to traditional print publications.

When someone purchases the platform, Outward sends professionals from its team to install the system and train employees in its use and maintenance. There are one-time setup and training fees, as well as a monthly subscription.

Once the installation and training session has been provided by Outward, their customer success team remains available around the clock to provide any assistance customers may need, further positioning them as a leader in innovative photography solutions. of products.

“Having such a large lineup just one year after Aperture’s launch shows how much it resonates with furniture makers and retailers,” Sethi said. “The engagement also shows how unique this first and only automated photography system is.”

Outward, Inc. is a visual transformation and technology company. Since 2012, the company has been reinventing the way product photography is created, presented and consumed. Inspired by its extensive experience working with retailers and home furnishings manufacturers, Outward has developed a fully automated photography solution, the Aperture Platform, that makes it easy to produce and publish high-impact product photography. for a variety of visual merchandising uses. After completing an initial training session, manufacturers and retailers of all sizes and skill levels can produce high volume product images at the push of a button and publish them in any format, from e-commerce to traditional media. Outward is an independent Williams-Sonoma company. For more information, visit

Comments are closed.