Givex announces a partnership with Benjamin for a technological and innovative expansion plan in Brazil
The Brazilian bakery chain will benefit from Givex’s omnichannel technology platform, including its point-of-sale system with data-driven loyalty program capabilities to help its continued expansion
TORONTO, July 26, 2022 /PRNewswire/ – Givex, a global IT platform focused on providing its customers with valuable and strategic end-customer information, today announces an innovative partnership with Benjamin, a chain of traditional Brazilian bakeries in São Paulo. Benjamin will use Givex technology to deliver its digital bakery concept, creating an even closer relationship with customers throughout the retail experience, from point of purchase to after-sales, enabling innovation and continued expansion of the brand in the Brazilian market.
“Benjamin has reinvented himself and is living a new moment. With the pandemic, we revisited our strategy and understood that it was time to reposition our brand with an even more modern and digital look”, explains Paulo Calil, CEO of Benjamin. “Our customers are increasingly looking for a consumer experience that brings convenience and ease to their everyday lives. That’s why we’ve focused our efforts on all aspects – products, people and technology – to give consumers what they need. there is the best in the bakery segment. The support of Givex, a company recognized in the market for its omnichannel solutions, has been fundamental to the advances we are seeking.”
Givex entered for the first time Brazil in 2009 and introduced its GivexPOS system to the country ten years later in 2019. The cloud-based omnichannel technology provides restaurant owners with everything they need in a streamlined solution accessible on a Givex tablet. Givex’s all-in-one platform, including Point of Sale, Givex Mobile App, Kitchen Display System (KDS) and Inventory Management, provides a simple solution that fosters more customer interactions. as well as maximum local and remote management for Givex customers.
“The technology that Givex has brought to Brazil is a game-changer and delivers management, innovation and customer relationship solutions that go way beyond what the market is used to,” said Maria Costa, General Manager of Givex Brazil. “We are proud to have been chosen as Benjamin’s partners to support existing operations and the continued growth of the brand. Their partnership is a testament to the endorsement and satisfaction of our product and its ability to evolve.”
In addition to point of sale, Benjamin will also utilize Givex’s loyalty program capabilities, enabling the brand to analyze its customer trends and purchase data to learn more about consumer habits, drive sales repeated and create new menus specially designed to meet the preferences of its customers. With this information, Benjamin will also be able to use the data to create personalized promotions through a real-time cloud portal that focuses on gamification, analytics and more.
“Our goal at Givex is not just to sell a system, but to provide a great technology product to the customers we serve, enabling them to grow their business and gain unparalleled consumer insights,” Costa said. “This is just the start of another great partnership.”
Benjamin also launched a new online ordering application using Givex’s progressive web application solution. This creates a seamless ordering experience for customers who can place delivery or pickup orders through the app, schedule pickup time, or scan a QR code and pay directly in the app inside the bakery . Because the app and POS are part of the Givex platform, orders are automatically sent to Benjamin’s production areas and displayed in the correct reports, eliminating manual work and potential data errors. Additionally, as Benjamin launches several innovative store models, including prepaid fast food stores and dark kitchens, the application of Givex technology will allow the brand to customize its menus to meet the needs of each type of store and of channel. Additionally, Givex’s integration with the iFood delivery platform allows for seamless communication and delivery.
Following the launch in August, Givex and Benjamin rolled out their system to all 20 chain bakeries within a month, including six newly opened stores, a testament to the ease and simplicity of its interface. This partnership marks an important milestone as Givex continues to expand its retail network.
Givex (TSX: GIVX) (OTCQX: GIVXF) is a global financial technology company that provides merchants with customer engagement, point-of-sale and payment solutions, all on one platform. We are integrated with over 1000 technology partners, creating a complete end-to-end solution that delivers powerful customer insights. Our platform is used by some of the biggest global brands, including around 100,000+ active sites in over 100 countries. Learn more at www.givex.com.
Benjamin presents the #TeamBakery concept, which brings together network enthusiasts, those fans who have Benjamin as their favorite place to live their best and most important moments. On his menu, Benjamin has more than 300 products, offering different types of naturally fermented, traditional and rustic breads, sweets and a variety of cold and hot drinks. Considered a benchmark in the city of São Paulo, the chain has 20 units, 12 of which have consumption areas and 8 with dark kitchens, reserved for delivery services. There are thousands of orders a day, whether in person at the counter of its units or digitally in all areas of São Paulo. In Benjamin’s stores, consumers find unique experiences of a real bakery with all the necessary amenities to facilitate daily life, in a familiar, welcoming and at the same time modern environment.